Audience Segmentation and Targeting in Today's Digitally-Driven, Customer-Obsessed World

October 17, 2019 Segmentation, Sitecore
Identify your costumers for delivering memorable experiences

Before you can build deeper, more relevant experiences for your customers, you must first Identify them with data.

In this “Meet the analyst” webinar, hosted in partnership with eMarketer, hear from eMarketer principal analyst Lauren Fisher and Sitecore’s director of industry Sean Rusinko discussing:

* How marketers are crafting audience segments for addressable media using a host of first-, second-, and third-party data types
* Why proper audience segmentation is critical for brands, and how marketers are managing this today
* Best practices from marketers on what types of data sets they are using to segment and target audiences today, and how they’re pulling them together