Modern Commerce in Asia Pacific

Beyond Transactions to Experience Driven Commerce

July 02, 2020 commerce, virtualsummit
Asia Pacific has been a leader in e-commerce over the last few years but recent events are leading to a huge shift to digital across many other industries. We will examine the impact on commerce in the region and analyse the role of digital in this new landscape.
- How are brands responding to the rapid acceleration towards digital?
- Whilst sales are being impacted for most industries, this doesn’t necessarily mean brands should stop marketing. Is this now the time for experience driven commerce, as opposed to transaction commerce?