Seamless communication across multiple systems can strengthen an organization’s business objectives and overall targeting initiatives. See how Renown Health achieved this by creating a harmonious relationship between data collected in Sitecore Experience Platform (XP) and Salesforce using Sitecore Connect for Salesforce Marketing Cloud connector. Renee Elia, Digital Project Manager at Renown Health, and Maggie Burke, Senior Project Manager at Americaneagle.com – USA, share the details in this Sitecore Symposium 2021 featured session.