As cookies disappear from the Internet, companies must turn to first-party customer data, which gives you ownership over collected information and allows you to personalize content to optimize user journeys. A customer data platform (CDP) that can collect data and unify information across channels and gives you the ability to activate that data for real-time customer engagement. As Kristian von Magius, Senior Digital Strategist at Sitecore explains, in the evolving martech landscape, a CDP is no longer just a nice-to-have, but an essential part of how marketers work.

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