WesTrac’s Team Yellow (TY) helps translate its customer brand loyalty into customers for life. TY members consume 3X more content because it utilizes Sitecore’s marketing automation, custom facets, and personalization features to deliver compelling content throughout the first year of a customer’s product ownership, tailored to the machine purchased. Watch Marnie Davey, Head of Marketing & CX at WesTrac Pty Ltd., share the details in this Sitecore Symposium 2021 breakout session.

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