Find out how banks and credit unions are using data from web analytics, digital banking, and customer relationship management (CRM) to progress down the personalization roadmap from simple behavioral personalization to multi-factor and deep personalization. Mark Ryan, President at Finalytics.AI, and Craig McLaughlin, Chief Executive Officer at Craig McLaughlin, demonstrate real-world examples of how machine learning techniques are used to power Sitecore personalization for new anonymous visitors to known customers in this Sitecore Symposium 2021 breakout session.

Learn more about Sitecore Symposium: https://symposium.sitecore.com/