Nashville Electric’s IT Manager of Enterprise Brian Moore, and Americaneagle.com’s Web Solutions Architect James Gregory, explore how Nashville Electric leveraged the power of Sitecore, Microsoft Azure B2C, and Explicit Personalization on its new Sitecore website. The presenters discuss the tech that drives not only the SSO integration, but also the “secret sauce” on identifying users for explicit tracking and personalization on numerous integration points. They also explore how the architecture has been pivotal in Nashville Electric’s digital and business transformation initiatives.

Learn more about Sitecore Symposium: https://symposium.sitecore.com/