Webinar

Digital Mindset of CMOs in SEA

September 09, 2019 08:00 PM

Digital disruption is happening across the globe—and Southeast Asia is no exception. Spanning industries and crossing borders, the question is no longer should you invest in digital technologies and strategies, but when, where, and how much? Some companies are in the early transitional stages while others are investing to upgrade capabilities they instituted long ago.

Commissioned by Sitecore, Tech Research Asia (TRA) surveyed 200 Chief Marketing Officers (CMOs) in four countries — Indonesia, Malaysia, Singapore, and Thailand — to understand how CMOs in Southeast Asia are responding to digital disruption.

Join TRA and Sitecore in this webinar and discover:
• Digital goals, priorities, and challenges of CMOs in Southeast Asia
• Where organisations are in their digital transformation journey
• Top challenges faced by leading enterprise organisations
• Digital transformation recommendations

Trevor Clarke

Co-founder & APAC Research Director, Tech Research Asia

Trevor specialises in helping clients understand the many dynamics of the diverse Asia Pacific region to get the best out of technology investments and opportunities. As the research director and founding partner of Tech Research Asia, he has successfully helped establish and grow one of the most exciting IT analyst, research, and consulting firms in the industry.

Upali Dasgupta

Marketing Director, Asia, Sitecore

Marketer by day and aspiring travel writer by night; Upali spent over 14 years working across technology and telecom verticals with multinationals and startups. Over the years she has developed expertise in brand marketing, product marketing, field marketing and business analysis for both B2C and B2B businesses.

She owns the regional marketing strategy for Sitecore in Asia, partnering with sales to create demand, increase product adoption and create brand awareness for Sitecore and its suite of products.

She is also a strong advocate of gender equality and volunteer with AWARE (a non-profit gender equality advocacy group) to help them further their vision of creating an equal society.

This webinar is over.