Join this session to hear from Aaron Pang, Head of Digital Transformation, Hong Kong Institute of Certified Public Accountants (HKICPA) on how they partnered with Sitecore to create unique experiences for their diverse audience – students, corporate practices, certified members and the public – that led to an increase in conversions.

Session highlights:

• Implementing personalised user experiences and content for different users
• Updating the brand image by delivering a better user experience
• Consolidating multiple websites for better omnichannel communication