New customers are everywhere. It's more important than ever for brands to speak the same language as they do. However, managing multicultural and localized content can be tedious, stressful, and costly. Join Steve Hill, Global Marketing Analytics Leader at Beckman Coulter Life Sciences, and Nick Panagopoulos, Vice President of Global Strategic Alliances at Translations.com, as they discuss Beckman Coulter’s strategy around executing and managing a successful multilingual content strategy, leading to effective and personalized cross-border experiences, a faster time to market, and cost savings.
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