Symposium 2021

How launching an e-commerce D2C sales channel can rapidly fill your pipeline

13 views
Learn how Horizontal Digital launched a new direct-to-consumer e-commerce sales channel for Lixil Water Technology, the parent company of household brands American Standard and Grohe. Lixil Water Technology’s Leader of Digital Platforms Meghan McGroary is joined by two members of the Horizontal Digital team — Client Engagement Lead John Coffee and Senior Technology Lead Manjunatha Lakshmaiah — as they explore the journey from “drip to downpour” through implementing a multi-brand e-commerce solution that increased D2C sales during the pandemic, and slashed operational costs by 50%. Learn more about Sitecore Symposium: https://symposium.sitecore.com/