As we’ve adjusted to new ways of working and living, people of all ages have developed a new appreciation for friends, family, simple pleasures, and the importance of mental health and personal finance. Accumulating “stuff” is less of a priority. This holiday season, consumers are turning to experiences.

These are just some of the essential insights to emerge from our comprehensive Hong Kong and Asia survey of consumer attitudes in the run-up to the 2021 holiday season. From Black Friday intentions to influencers, spending plans to celebrations, online to in-store, these findings paint a vivid picture of how consumers are thinking.

This research reveals the kinds of shopping, travel, and experiences consumers plan to have this holiday season and what they’re most looking forward to. And it shines a light on a trend towards more considered, socially-conscious spending, while also showing that we’re willing to set aside some spending on ourselves as we approach the holidays.

Hear from Sitecore Regional Vice President, Greater China, Shannon Tong on insights and best practices to help retailers like you to prepare for the 2021 holiday season and beyond.