A good personalization strategy delivers the right content at exactly the right place and at the time that matters most. It seems like a pleasant surprise for the customer – a moment of serendipity – and becomes a trusted and welcomed interaction. Stephanie Pierce, Director of Marketing Technology for Arkansas Children's and Teri Sun, Vice President, Brand Strategy for White Rhino, share how Arkansas Children’s is creating these moments of support for families as they understand, navigate, and coordinate care, ultimately leading to greater engagement and business growth.

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