Welcome to Virtual Marketer Day. A free virtual experience that brings together well-known analysts, C-Suite executives, and marketers to empower you to deliver the best personalized digital experiences.

PROGRAM AGENDA: (9AM – 1:30PM AEST)

Opening Keynote: Paige O'Neill, CMO, Sitecore
9:00AM 3 ways emotional connections can power CX

Track: Shaping digital experiences with content

9:35AM: Understanding the end-to-end content lifecycle to succeed in a digital world
Vijayanta Gupta, Global VP, Product & Industry Marketing, Sitecore

10:00AM: Managing digital content in a digital age using Sitecore Content Hub
Doris Sanocki, Product Manager, General Mills

10:20AM: From One to Many: The Art and Science of Adapting Content
Laura Marie Oppermann, General Manager, Star Cooperation

Track: Building a digital-first business

10:45AM: Content Supply Chain for Personalization Amanda Shiga, Product Strategy, Sitecore

11:20AM: Powering Personalized Experiences at Scale
Wina Wichienwidhtaya, Digital Marketing Technologist, Microsoft

11:50AM: Personalization in Practice
Sean Donnelly, Senior Analyst, Econsultancy

Track: Winning with experience-focused commerce

12:35PM: Direct-to-customer: How to jumpstart your journey
Wanda Cadigan, GVP, Strategic Growth, Sitecore

1:05PM: B2B Commerce – Essentials for future-proofing your business
Jeroen Happel, Business Consultant, Macaw

Closing keynote: Nick Barber, Senior Analyst, Forrester
1:30PM: There is no personalization without understanding your content