Today, 85% of consumers wish there were more companies they could trust with their data and 76% consider sharing data a “necessary evil”. A first-party data strategy is key. Amanda Shiga, Director of Product Strategy at Sitecore, and Jacqueline Baxter, Senior Digital Strategist at Sitecore, explore opportunities for brands to approach the data value exchange with transparency and integrity to build trust with their audiences in this Sitecore Symposium 2021 breakout session.

Learn more about Sitecore Symposium: https://symposium.sitecore.com/