Symposium 2021

Rebuilding Covington’s presence: Fueling search with AI-powered content

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Covington & Burling LLP needed to refresh www.cov.com to deliver more personalized content experiences and increase engagement. Covington and Burling LLP’s Senior Manager of Digital Marketing Mike Vallebuona, along with RDA Senior Consultant John Sedlak, explore how Covington and Burling LLP created a personalized digital experience across its digital properties with Sitecore, Coveo, AI, and machine learning capabilities —and ultimately increased productivity, engagement values, subscriptions, and time spent on site. Learn more about Sitecore Symposium: https://symposium.sitecore.com/