The ongoing pandemic has turbocharged digital adoption. But while businesses and customers have embraced digital channels, cracks are beginning to show in consumers’ enthusiasm for digital. And as we move closer to a recovery in the physical world, are you confident you can retain customers who entered through the digital doorway? Sitecore CMO Paige O’Neill is joined by Kelly Duffy, Executive Director of Customer Relations at Aveda, and Jim Stathopoulos, Managing Director of Digital Operations at United Airlines to explore why brands need to deliver connected experiences to stave off digital ambivalence, encourage loyalty, and exceed expectations.