As retailers navigate the new normal in a pandemic/post pandemic world, they are asking “What’s the new Playbook?”. Over the last 18 months, retailers have been forced to innovate what would have normally taken 10 years. That rapid change has turned the industry on its head and has created a digital economy the world has never seen. Hear from Michele Fisher, Strategy Lead for E-commerce and Retail at Microsoft, and Audra Bezner, Senior Global Partner Marketing Director at Sitecore, as we explore how your data has become your greatest asset.