In this dynamic session, Luke Williams, head of Digital Experience at Australian Catholic University, shares how he has taken ACU’s search game to the next level, how he leverages deep search analytics to tune the experience, the business drivers behind the project, and its implementation. Luke’s talk includes a substantial behind-the-scenes tour of the technology he uses to analyze search, derive insight from the data, and then tune the search experience in real time – all to delight visitors. This session is moderated by Christophe Cremault, VP of Marketing for SearchStax.

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