Always-connected consumers expect brands to recognize them and make their interactions easy, fast, and frictionless, causing a seismic shift in how brands are approaching customer experience. Jason Skelton, Head of Platform Alliance at Acxiom, and Steve Jones, VP Strategic Partnerships at Acxiom, share details on how to reinvigorated focus on the customer by turning digital signals and noise into audiences and intent in this Sitecore Symposium 2021 breakout session.

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